​Venture 4x4 is a family-run business dedicated to offering unforgettable self-drive adventures in Iceland. Established in 2010, just after the famous eruption of Eyjafjallajökull, we have spent over a decade guiding explorers through the rugged and breathtaking landscapes of this extraordinary country.

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Our signature 14-day overland tours are designed to provide the perfect blend of adventure and sightseeing. These summer classics take you through Iceland's most popular destinations as well as some of its hidden gems, offering an exciting driving experience on roads and tracks that we would consider off-road back in the UK. While true off-roading is illegal in Iceland, the challenging terrain of the routes we take will satisfy any thrill-seeker.

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Andrew, holds a full range of qualifications in off-road driving and winching. With many years of experience driving in Iceland’s diverse and often extreme weather conditions, he ensures that every expedition is safe, enjoyable, and packed with local knowledge. Our deep connection to Iceland, built over more than three months each year spent exploring every corner of the island, Dawn gives us a profound understanding of its culture (including folk tales), geology, flora and fauna.

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At Venture 4x4, we are passionate about sharing our love for Iceland with fellow adventurers. Whether you're a seasoned 4x4 driver or new to the world of overland travel, our tours offer an unparalleled opportunity to experience the wild beauty of Iceland in a way that few others can. Join us, and let’s create memories that will last a lifetime.